Link acquisition is among the oldest and the most effective SEO tactics. It has, however, changed a lot over the years. What worked in the past may not work now and what works now may not work in the future. To help you keep up with the ever-changing landscape of link acquisition, here are 10 modern link acquisition tactics that work in 2022 and followed by top Digital Marketing agencies:
1. Be consistent with quality content:
This is a tried and true SEO tactic that will never go out of style. In order to acquire links, you need to have content that people want to link to. This means publishing high-quality, well-researched, and informative articles on a regular basis. Moreover, the search engines also favor those websites that are updated frequently with new content.
Social media is a powerful tool that can be used for link building. By sharing your content on social media, you can reach a larger audience and encourage them to link to your website. In addition, you can also use social media to connect with other bloggers and influencers in your industry who may be willing to link to your content.
3. Create unique & trendy infographics:
Infographics are visual representations of data or information. They are highly shareable and can help you acquire links from high-authority websites. In order to create an infographic that people will want to link to, make sure it is well-researched, informative, and visually appealing.
4. Write guest posts:
This is a great way to get links from high-authority websites in your industry. When writing a guest post, make sure to include a link back to your website in the bio section. In addition, try to write on topics that would be of interest to the website’s audience.
5. Participate in online communities:
There are many online communities that you can participate in such as forums, Reddit, and Quora. By providing helpful answers and engaging in discussions, you can build trust and credibility, which may encourage people to link to your website. Moreover, ensure that your website’s link is included in your signature so that people can easily find it.
6. Conduct interviews:
Interviews are a great way to get links from high-authority websites. You can interview influential people in your industry or experts on a particular topic. In addition, you can also conduct email interviews if you are unable to meet the person in person. Interviews are among the smartest content marketing tactics as they offer something unique that people would want to link to.
7. Publish case studies:
If you have achieved great results for your clients, consider writing a case study about it. Case studies are an effective way to showcase your work and acquire links from high-authority websites. Remember to include data and statistics to back up your claims and make sure the case study is well-written and informative.
8. Publish research studies:
If you have data or insights that would be of interest to others in your industry, consider publishing them as a research study. This is a great way to get links from high-quality websites. However, make sure that your data is reliable and that the study is well-written and comprehensive.
9. Create helpful resources:
People are always looking for helpful resources on the internet. If you can create a resource that would be of use to others, you are likely to get links from high-quality websites. Some examples of helpful resources include tutorials, cheat sheets, infographics, and e-books.
10. Offer discounts & coupons:
If you offer products or services on your website, consider offering discounts and coupons as an incentive for people to link to your website. This is a great way to get links from high-quality websites as well as increase traffic to your website.
Discounts and coupons are effective link-building tactics that can help you acquire links from high-quality websites. By offering discounts and coupons, you can encourage people to link to your website, which can help increase traffic and sales.
Bonus point — Host a contest:
Hosting a contest is a great way to get links from high-quality websites. To increase your chances of success, make sure to promote the contest on social media and other websites. In addition, be sure to offer attractive prizes that would be of interest to the contest’s participants.
Wrapping up!
Link building is an essential part of SEO and there are a variety of ways you can go about it. In this article, we have discussed 10 modern link acquisition tactics that work in 2022. These include creating infographics, writing guest posts, participating in online communities, conducting interviews, publishing case studies, and more. By using these tactics, you can acquire high-quality links that can help improve your website’s ranking in search engines.
