The printing industry’s Digital Transformation push has already begun. Certain factors such as the global pandemic and market developments such as personalized product offerings and impressive web-to-print solution offerings. It causes a considerable paradigm shift from the Brick and Mortar business model to the “Brick and Click” business model or the full Online print shop business model. The industry is experiencing a considerable paradigm shift from the Brick and Mortar business model to the “Brick and Click” business model or the complete Online print shop business model.
Printing companies opt for online printing business models because of the cheaper e-commerce packages available on the market. Instead, the printing industry’s future is on virtual platforms, and printing agencies migrate to these online platforms to create a robust virtual presence.
To ensure that your e-commerce platform will help you build a strong brand identity and that your company develops over time, make sure that you provide product customization service with Imprintnext Web to print software. It gives you a design interface for personalization and suggests suitable print methods based on design attributes and the number of orders placed by customers.
Features that Product Decorators Must Have in Online Website:
1. Responsive User Interface:
The world has been moving away from desktops and notebooks and toward smartphones, tablets, and iPads for quite some time. Furthermore, with the number of handheld devices and their different screen sizes, it’s critical that the e-commerce platform you create for your business supports all of these devices and has a fully responsive interface that works on all screen sizes and devices.
What good are the goods and their qualities if the consumer doesn’t see them? Printing companies must not only launch new products to their e-commerce website based on industry trends and consumer needs, but they must also ensure that consumers can easily and rapidly access those products. As a result, when choosing an e-commerce kit for your printing business, make sure it has a well-designed website with quick loading times.
3. Smooth Order Placement:
The lengthy and exhausting ordering process is one of the most significant drawbacks of traditional printing business models. Plan changes, manual quotes, the approval period, and other steps make the process long and repetitive. When selecting an e-commerce solution for your business, make sure that the production service provider can provide automation and tool integration services to make the process as painless and straightforward as possible.
4. Easy Payment:
There are minor details that, while their presence does not make a significant difference to consumers, their absence has a significant impact. Small items like saving my card, billing address matching delivery address, multiple payment choice integrations, and other similar features can help you reduce the shopping cart abandonment rate resulting from complicated checkout processes.
5. Customer Account Management:
Your e-commerce site must allow your customers to build a centralized customer account that aggregates all of their information to ensure that they are updated and that you can adequately monitor their activities and purchases for future references and customized product offers.
6. Push notification system:
The new e-commerce industry trends are customized jobs and personalized consumer interactions. With push alerts, marketers can have better product options and make sure that consumers don’t miss out on fantastic deals, resulting in increased sales and campaign success.
7. Quotation System:
When you send customized discount alerts and cross-selling deals to customers, it’s one of the most successful lead conversion strategies in the printing industry. Individual quotations are essential, particularly if you have bulk order discounts or a B2B business model to provide printing solutions to corporate enterprises.
8. Live Pricing:
One of the most popular ones is tracking down sales representatives for customized product quotes regarding customer pain points. Make sure your print e-commerce kit provides the incorporation of a web-to-print tool that allows consumers to design their customized items and receive instant quotes for the customizations they’ve selected.
9. File Uploads:
The web-to-print solutions in your print e-commerce kit would enable you to build virtual designs and design models. Also, make sure the production service provider also allows you to bulk upload your current product design for a quicker time to market. Further, it provides hassle-free product file uploads.
10. Marketing Automation:
Your e-commerce platform must enable marketers to set up a marketing automation campaign with email tool integrations, whether for sending an order confirmation or follow-up emails or sending order shipment emails.
The success mantra for any online web-to-print printing company is simple. It’s all about taking a customer-centric approach when developing the website. Thus, creating a website user experience aligns with your customers’ preferences and business goals and uses automation to achieve the necessary business scalability. These skills would aid in a smooth transition to an online business model and the long-term development of a solid and impeccable brand image.