The first step in investing in mobile application development is to identify a niche. However, there are so many categories available that it can be difficult to choose just one. Online dating apps, on the other hand, are one of the best niches that can provide a good return on investment.
If you’re thinking about developing a dating app, there are two key figures to consider.
By 2020, there will be approximately 220 million people using online dating apps worldwide. This demonstrates that online dating has become more mainstream, with more people turning to it to find romantic relationships.
The revenue generated by dating apps is expected to reach $5.71 billion by 2025. This demonstrates that people are willing to pay for these services.
If you have a novel idea for a dating app, now is the time to develop and launch it. There are numerous ways to monetize dating apps and generate a consistent stream of income. This article discusses the various ways a dating app can be monetized.
- Paid Subscription
The most common method of monetization for dating apps is to offer a membership plan. Although the majority of online dating apps are free to use, users can pay a monthly or yearly subscription fee to gain access to the dating site’s numerous premium features. Paid features assist users in standing out from the crowd and becoming more visible to other users.
- The premium features are as follows:
- More people are viewing your profile.
- Additional filtering options
- Chat with another person right away.
- Unrestricted swipes
And many more.
This model can be offered as a monthly or yearly subscription plan, with users gaining access to all of the app’s free perks. The other model can be provided in the form of bundles, in which specific perks are provided in different plans, and users can select the one that they believe is best for them. To increase revenue, it is best to use this monetization method in conjunction with other methods of monetization.
- Affiliate Marketing
Affiliate marketing is a fantastic way to make money, especially if your website receives a lot of traffic. It works by including advertisements for other businesses on your app. You will receive a commission each time a user sees the ad, clicks on it, or makes a purchase using that link.
You can collaborate with service providers such as restaurant owners, gift shops, florists, and jewellery stores to include their products or services on your app. Check to see if those products or services are relevant to your app.
You could also use Google AdSense. It is an excellent choice if your website or app receives a high volume of traffic. Google places ads relevant to your niche on your app or website through this programme.
- In-App Purchases
There are a variety of in-app purchases and upgrades that can generate a sizable amount of revenue. These in-app purchases include the following:
- Gifts
Integrating a service that allows users to select attractive gifts for their dates and have them delivered immediately is a good way to make money with dating apps. Start your own online gift shop and share the URL with the dating app.
- In-App Advertising
Advertising on a dating app could be a very profitable way for app owners to monetize their services. Many businesses would like to market their own products/services to these consumers that are related to dating services.
You can approach local business owners and ask them to advertise their products and services on your dating app. This assists app owners in earning an income and allows businesses to list their products and services on the app in order to develop their own brand.
- In-App Upgrades
Interacting with people you meet on a dating website necessitates direct contact. As a result, charging a small fee for the use of a chat function is a wise choice. You can provide your users with communication options such as text, audio, or video chat.
- Paid Surveys and Videos
The incorporation of incentivized surveys and videos is another monetization strategy used by dating apps to boost income. Both options can be made available in the app’s “Earnings Section.”
- By taking surveys, users can earn coins, gain access to in-app features, and even pay their membership fees. This is an excellent option because you will be compensated for each survey completed by your users.
- Because most dating app users are unwilling to pay a few dollars per month for a premium subscription, you can use an in-app advertising feature to generate a consistent stream of revenue. Instead of purchasing the app’s premium edition, users can watch a video to gain access to some additional features.
- Personal Coaching Advice
Many people are introverts who are apprehensive about approaching someone of the opposite gender. They lack the confidence to interact with others and express their feelings. You can offer them various suggestions and methods for conversing with the other person, as well as advice on body language, grooming, and appearance, as well as how to make the best first impression possible when they meet their date.
Aside from that, you can offer a personalised one-on-one video coaching session. If you provide these services, you can charge the service provider a commission on each successful transaction.
Final Words:
Over the years, dating app development company has attracted a large number of users. This has resulted in more players entering the dating app monetization industry. However, as more people enter this space, users’ expectations have risen. Nobody wants to pay for basic features these days. If you want to beat the competition and generate revenue with this app, you must provide users with unique features that are worth the price.
The most important aspect is that you make the entire online dating process easy and enjoyable for the users. If you can do that, no one will mind paying for your application’s extra features.
