There is a reason why businesses keep introducing new features and changes in their products. It is not only to keep their product relevant with changing times but also to keep their users & audience on their toes.
It isn’t news that the attention span of users these days is very less. With so many options available, the generation of today isn’t hesitant in trying out new products and apps. They will quickly switch over to a new platform if they find it more interesting than the one they currently use.
In such a volatile environment, how can you keep your app like Instagram safe from bearing the brunt of this behavior?
In this article, we will discuss the direction in which you can expand your Instagram clone app and why.
Creators
Besides sharing photos with friends, users spend time on social media due to the really entertaining content by some creators. That is one of the reasons why many businesses make their accounts on social media. It helps them to promote their product with the help of these social media influencers.
Therefore, it would be wise if you find a way to make your photo-sharing app more convenient and beneficial for creators since they would be driving a lot of people & sales to your app.
One of the best ways in which you can do that is to improve their chances of earning money by enabling them to monetize their content. A lot of effort goes into making engaging and entertaining content.
On the surface, it may look like just a photo and a caption attached to it, but behind the scenes, a lot of hard work is required for generating an idea, clicking the perfect photo, and writing a captivating caption.
The creators would want to be a part of the platform that respects that hard work. Helping them make a living will create a win-win situation for everyone. From users to businesses and from creators to you, the app owner.
Video
The fastest-growing form of content these days is video content. There is huge scope for it on all social media platforms. Creators love to create it and people love watching and consuming it. It is true that YouTube and Tiktok dominate the space of video content right now. But that does not mean that your app like Instagram cannot break into that market.
All you have to do is introduce features that will facilitate the video content creating the ability of users and monetize it, just like Instagram has done with Reels and iGTVs. But simply making it easy for creators to make video content won’t do the job. It is equally important to make those videos available for viewers too.
Currently, users can only see the content from people they are following. You need to add a feature that will help them view content from people they are not following. Based on the interest of users, you can add an “Explore” feature where users will be shown videos that they might like.
Depending on how they engage with that content, you can improve the algorithm and make relevant recommendations to them. Your Instagram clone app can go a long way if you can add these features and share all the changes to your users.
Shopping
Looking at how the pandemic changed everyone’s behavior towards online shopping. It can be said with certainty that online shopping will continue to see growth in days to come. The sudden shift to online shopping should definitely not be underestimated. There must be a way to capitalize on this opportunity similar to what Instagram has done with Instagram shopping.
There will be a lot of businesses on your platform, giving the option to users to shop from within the app. Not only will it be convenient for shoppers, but it will also help in the growth of small businesses. And, since you will get a commission from every sale, it will help increase your revenue too. It will be just like an Instagram shopping app where users can explore the market for products and buy them instantly.
Messaging
The last area where you must consider expanding your Instagram clone app is messaging. Although seemingly less significant, improving the messaging experience of your users can be a big game-changer for you and them.
Many small and big business deals are initiated over chat these days. Whether buying a product or hiring Instagram creators for promoting a product, you don’t know what’s brewing behind the walls.
But what you can do is keep them thereby not giving them a reason to switch over to a rival app. Simply make it easier for them to communicate with each other.
Also, if you add features like audio call & video call. It will be like a cherry on top since the preference of users to communicate is shifting from feeds and stories to DMs, and from text chats to audio and video calls.
In Conclusion
No matter how enticing these features might seem to you, the hard truth is that adding these features is quite a complex process. You need a team of expert developers for seamless integration of the new features to your Instagram clone app.
And, for that, we are here for you. You can contact our team at Narola Infotech to understand how the development process will take place. We would love to see your app improve and be a part of its growth.
