Guest blogging is an essential search engine optimization activity that helps drive massive organic traffic to your website if done effectively. Here are some tips and tricks that, if implemented, can work wonders and increase the impact of guest blogging activities:
What is guest blogging?
Guest blogging involves writing and posting your content on a third-party website or blog, for your promotion (content/brand/blog). It is a popular SEO technique throughout the industry to boost your content to generate website traffic. Through guest blogging, your content or brand is exposed to a relevant audience that. In the future, helps to generate awareness about your brand or blog.
Guest blogging is often seen as a win-win for both parties. That is the content creator and the publisher who will be posting it to your domain. Make sure your content is exclusive with perfect details and correct statistics. If any, as publishers are drawn to quality content.
Do guest blogging work?
Yes. Guest blogs offer many benefits if best practices are followed. Guest blogging helps improve your brand’s visibility online. It also helps drive traffic to your blog website. Also, it is an easy SEO link-building technique that only requires your content to be outstanding and traffic will follow.
You will also strengthen your authority in the industry and attract others in your industry to you as a thought leader and expert in your field.
With so many benefits, there is a possibility that many SEO experts will exploit this technique and use it with an incorrect SEO practice.
To address this situation, Google began penalizing any guest blog suspected of spam. That is poorly written and contains irrelevant content. Google encourages and supports blogs or brands that educate, inform, and add value to their target audience, as that is the primary goal of guest posting.
Importance of guest blogging
- Build brand awareness
Building brand awareness is one of the core values of all marketing strategies. If you think of a fizzy drink, a chocolate bar, or a coach, chances are that particular brands will immediately come to mind. This is why building brand awareness is so important. Even if you don’t plan on taking over the world, you want customers and prospects to think of you when they talk about products or services in your niche. You want to be recognized as high-quality. A trustworthy brand so that people automatically gravitate to you when they need a particular product or service that you sell.
- Create links to your website:
Link building is the process of getting hyperlinks from other websites to yours, and there are two fundamental ways that search engines use links:
- To discover new web pages
- To help determine how well a page should rank in your results
Once search engines have crawled pages on the web, they can extract the content from those pages and add it to their indexes.
In this way, they can decide if they feel that a page is of sufficient quality to rank well for the relevant keywords.
How to effectively guest blog?
An effective guest blog starts with realizing the content your blog is based on and the guest blog website that you want to blog on. You need to stay relevant when choosing the destination section to post your stuff to.
For example, if you are a web design agency promoting your brand through web design content or stories, you must target guest blogs dealing with web design, web development, graphic design, etc. The reason is the audience. If your audience finds your content relevant … they will flock to your website, which in turn will increase your website traffic.
Free guest blogging sites?
You can use some basic tricks to find guest blogging sites that allow you to post to your domain. Just put your keyword and add the phrase in double quotes, for example (“guest post” from SEO or “guest post” from web development). Your keywords are mentioned below:
- “guest post”
- “write us”
- “guest article”
- “guest posting opportunities”
- “this is a guest post from”
- “contributing writer”
- “I want to write for”
- “submit blog post”
- “contribute to our site”
- “guest column”
- “submit content”