Not every SMS marketing campaign is the same. Some businesses include SMS marketing fully into their business plan, while others view it as a side project.
89% of customers use their mobile phones while shopping, per a survey. Which company do you believe will have a more effective marketing effort in light of this?
Here are some pointers and ideas on how to improve your success if you’re already using SMS marketing.
- Assemble a team for SMS marketing
Big SMS marketing initiatives are not do-it-yourself. To get the most out of your digital marketing plan, you’ll need a choice of qualified professionals. You’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signs, digital creative designers, social media specialists, a promotions specialist, a ROI and discount budget analyzer, and more. One or a few persons may be able to perform many of these tasks.
The marketing team must work closely together and communicate often about plans, tactics, and execution since these areas need to be integrated and because the SMS timeframe is becoming more and more urgent. Your SMS team’s depth will determine how much you gain from successful marketing tactics.
- Create Simple Messages
You have 160 characters to make a point; use them wisely. If you can, complete it faster. Make sure the writing is simple English and the message is clear and succinct. Do not use emojis, acronyms, or all capitals.
Use closed messages only. A message that welcomes customers to a sale but doesn’t specify when it will end is an illustration of an open-ended message. Whether it is for a day or a month is unknown to the client. Customers are more likely to take action if you specify a deadline for a sale or include an expiration date on a coupon since you’ve provided them with sufficient information and motivation.
- Correct Your Timing
Everything about SMS is instant. The average time it takes to open a message is three minutes. The best customer reactions to bargains, promotions, and events advertised by SMS are impulsive last-minute purchases. Send the message on Friday afternoon if your store opening is on Friday night. If your restaurant is running a supper special, send the email at the end of the day rather than in the morning.
