When marketers look back in 2021 they can’t stop wondering about what lies ahead for business in 2022. Everything was normal during the initial phase of 2020 and businesses were functioning smoothly on their usual patterns. Then the pandemic crept up in March 2020 and caught everyone off-guard. The digital adaptation became mandate for most businesses for keeping their market presence intact and cash flows running.
After two long years, the continuum of digital marketing and online marketing services doesn’t stands where it was before. Either be it lead generation, boosting awareness for brands, or digital demand generation, the changes occurred in the past couple of years will take new shapes in 2022. To maximize the digital marketing ROI in 2022, companies are going to brainstorm newer tactics, or redesign the older ones. Let’s find out the trending online marketing services that will shape the digital marketing future and most enterprises will opt for in 2022.
AI has already been trending to automate and streamline various businesses and marketing procedures. It is mainly used in marketing for streamlining repeat tasks such as data reporting, analytics, and keyword recommendations. AI is mainly being leveraged by marketers for building prediction models based on the future understanding and behavior of customers. These predictions will depend on the browsing history and historical purchases of customers.
Mobile-First Approach of Marketing
In today’s world, most b2b and b2c customers use smartphone for searching the services and products they want. Even Google’s approach for mobile-first index makes this compulsory for businesses to create digital marketing services mobile friendly for maximizing the engagement for customers.
It has become important for business websites to make their content responsive on tablets and smartphones. Smartphones have become a go-to device used for a number of regular activities such as video streaming, browsing, shopping and socializing. Therefore it will be important for businesses to enhance the demand for digital generation programs in future.
In the last few years, influencer marketing has become a content-rich marketing program for various products and services. From being just a word-of-mouth marketing approach, it has become a major force in build credibility of a brand across various segments. Majority of marketers have been allocating more than 20% of total marketing spend on influencer marketing. Therefore, it would be essential for businesses to enhance demand for influencer marketing in future.
Optimization for Voice Search
Amazon Alexa, Google’s Assistant, and other tools for voice assistance have been a common feature among families. Voice assistant tools inbuilt in smartphones have been helping users to use voice commands for internet searches. Users mostly use these tools to find locations, search products, visit websites, or resolve their queries. It is therefore important for companies to make their online shopfront ready for implementing voice search option for maximizing their SEO optimization value.
Usage of data for strengthening digital marketing
Modem plans of digital marketing rests over data which acts as the central pillar. Marketing signals and customer intent data from the existing database will be helpful for marketers to identify what customers will to purchase most. When they are identified, marketing services will be able to create relevant content that will push customers towards the stage of conversion.
Along with the advancements in digital marketing, automation tools powered by AI will become crucial for automating and simplifying repetitive tasks. Marketers will be allowed to manage multiple channels in real time, concurrently. Apart from automating and scheduling emails and posts, companies will be able to leverage content automation systems for developing quality SEO content, and drive organic and potential traffic.
Marketing fundamentals and strategies have changed drastically in the past 2 years. The BrandBee offers hybrid-demand generation services that include telesales and online marketing services. To get our best services and solutions, please contact us.