Millions of young people between 18 and 35 years old have INSTAGRAM to visit their brands, receive news and follow their idols. They also share their own concerns and thoughts. With these numbers, we cannot underestimate INSTAGRAM when it comes to promoting our brand because if we do it well, we will realize that there is much to gain, much to sell, and much success.
The star content of INSTAGRAM has been the images, and it is always being renewed, and now it points to one of the formats that give the most online positioning, such as Video marketing. That’s right, uploading videos to INSTAGRAM is currently necessary, and you should include the Instagram videos within your advertising strategy from now on.
INSTAGRAM, currently with more than one billion users and enormous potential, is unstoppable since millions of users have begun to migrate to this social network. We recommend that you focus on a content strategy so that your brand is not left behind, and you use a platform that sets trends worldwide.
Why use Instagram?
The trend of all traders these days is to socialize. For consumers, what matters most is what their acquaintances think and recommend. We already know that since an image is worth more than a thousand words, for social networks such as Pinterest and applications such as INSTAGRAM every day, conquering more users is a reality. Even among businesses and large companies, having the ability to reach more users is a big advantage.
INSTAGRAM is currently direct access used by brands to branding and attracts customers to their pages or stores. Instagram gives you the option to create an account for your brand, from which you can post your photos on Twitter, Facebook, Flickr, Tumblr, Posterous, and Foursquare. The moment you edit and disseminate your images, they can be shared and viewed on the main networks in which you are registered.
In addition, many people like other brands can “follow” your account and find out about all your updates so that they can click “like”, comment on them, or retweet them, giving you the opportunity to make your content go viral.
To use INSTAGRAM in your company, you must know how to position yourself on the map. Therefore, be sure to tag all your photos and add to each image you post a location where it was taken, take a photo, click Enable Geotag, and choose a location option; and you will automatically be present among the nearby establishments.
The key to successfully uploading marketing videos with this app is that you must constantly upload creative, informative, and entertaining content to online communities. Remember that 2019 is the year of the visual, and this type of content is the one that has the greatest penetration and appeal in the market. You must bear in mind that through images, you can create an emotional bond with customers, greater than what is you get with a simple text.
For advertising any product or service, Instagram allows you to take unique photos, much more original than a normal one, which allows you to differentiate yourself from your competition and position yourself in the Google image search engine.
Many companies have already started using INSTAGRAM and published all kinds of videos, but for you to have excellent publicity, we see you recommend these tips that will help you get the most out of your ideas and strategies to position your brand.
Tips to be the best marketing videos for Instagram
1. You have to know what your goals are.
Maybe you want to drive more traffic to your website, reach more people, increase the number of followers, improve your brand image or get more views.
If so, being clear about where you want to go is necessary to create visual pieces that guarantee your results.
2. Do you know what types of videos fit your strategy?
There are different ways to succeed on Instagram, but for this, it is necessary to have to choose the types of videos that really work. Even instead of limiting yourself to one of them, you can combine them.
Millions of videos are uploaded daily, so to stand out, you will have to be very creative, and in fact, the time limit per video will force you to be, at least if you want to take advantage of every second of broadcast.
3. The appearance of your brand is a reflection of your success.
INSTAGRAM is the route of visual content par excellence, and that not only implies that your publications have attractive content but that you take care of your appearance and that it corresponds to what you want to convey. It is best to have a style guide with all the parameters to take into account.
We give you an example, prepare a style guide with the editorial line to follow, the aesthetics of the brand, the predominant colors, the theme, and everything that helps you design your brand image.
Coca-Cola is one of the companies that do it the best and, as you can see in its INSTAGRAM profile, its brand aesthetic is very well defined and its publications follow the same pattern, and as you can see, approximately a third of its publications are videos.
4. You have to make specific marketing videos for Instagram.
Making the most of the power of video marketing cannot be accidental. Within your social media strategy, you should consider videos on YouTube, native videos on Facebook, and videos on Twitter.
Why not make the video only once and publish it at the same time on all networks?
It can be done, but it is not advisable to position your brand. The reason is straightforward: while you can post long videos on Facebook or Twitter, the 60-second limit for videos on INSTAGRAM requires you to create effective, visually appealing content that engages the reader from the first minute and adds value. From the beginning.
5. Run unique campaigns.
Another of the great advantages of social networks is immediacy, so take advantage of a particular date to launch campaigns that allow you to gain visibility and increase the number of followers in order to improve results.
One way would be to take advantage of holidays such as Christmas, Halloween, or Carnival to make a video related to these celebrations, or you can take advantage of significant events such as a presidential election, the celebration of the Olympics, or the final of a soccer world cup.
6. Use the #hashtags.
Taking advantage of hashtags is what will help you to be discovered by users and future customers, so look for and explore trends and try to use them in your videos, as long as they are relevant.
The social network Instagram allows you up to 30 hashtags per publication, decide which ones to use and which of them you want to relate to your content topics.
Don’t make the mistake of using too many hashtags, or else you will tire your audience. Like everything, balance is the key.
Nike, for example, always uses hashtags in its videos. This helps you attract new followers and connect with your audience.
7. Instagram Stories will help you enhance your strategy.
Using INSTAGRAM STORIES is another of the incredible novelties of the platform that will help you connect with your audience.
It consists of uploading several photos or videos that you can edit with text, doodles, and drawings that will be displayed as a sequence or story, it is very similar to Snapchat stories, and its main feature is that they are displayed at the top of the app with which your followers will see your stories as soon as they enter INSTAGRAM.
Marketing videos will disappear in 24 hours, and during this time, you can edit them and even see the statistics of who has viewed your story.
8. Be aware of the results and monitor your brand.
By posting your videos on Instagram, you can see the interaction they have had, as well as the number of views or comments. So when you publish multiple videos, you can measure what your audience likes the most and continue down that path.
Visualize and analyze the results to know what to improve.
It is very important that users send you their comments, direct messages, and mentions, as this will help you increase engagement, build trust and improve your brand image.
We hope that this article will prepare you to move on to the videos on INSTAGRAM. Try it, and tell us!
You will have advantages that you will only appreciate once you take action, so start designing your strategy and get to work.